Dec. 06--With a growing number of people staying home to binge on Netflix, Amazon and premium cable, the Cinemark theater chain has come up with a plan to get more moviegoers into seats.
Cinemark announced Tuesday a subscription service called Movie Club. For $8.99 a month, members get one movie ticket per month along with a 20 percent discount on concessions. Unused movie tickets roll over and never expire so members can stockpile them for a preferred time of year, like December and January, when most Oscar contenders are released, or the Memorial Day weekend when the summer blockbusters arrive.
Moviegoers attending Cinemark theaters in Center and Robinson townships can join Movie Club now through the Cinemark app or by visiting cinemark.com/movieclub. Membership also includes an additional ticket for a friend or family member at the $8.99 price and allows members to reserve tickets online in advance without fees.
A general admission weekend evening ticket for the Cinemark in Center generally costs $9.74 plus $1.51 in fees and taxes if purchased online, so a membership savings would be $2.26.
Movie Club doesn't include 3-D movies.
In an interview with CNNMoney on Tuesday, Mark Zoradi, chief executive officer of the Texas-based Cinemark, said the new pricing program is aimed squarely at Millennials, who are used to paying monthly fees for TV and movies on Netflix and Amazon and music subscriptions on Spotify.
Zoradi added in a press release, "We are thrilled to launch our proprietary movie membership program that is completely consumer research-driven. Based on the feedback we received, we designed Movie Club with all of the features and benefits that moviegoers desire most in a membership program without any of the hassle, enabling our guests to enjoy the movie-going experience with their friends and family."
Cinemark operates nearly 350 U.S. cinemas and 533 in the Western Hemisphere.
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